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Thread: FK Readers CLUB

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    Steve Jobs - Walter Isaacson
    published in 2011; 530 pages

    'A creative entrepreneur whose passion for perfection and ferocious drive revolutionised six industries: personal computers, music, phones, tablet computing, digital publishing and animated movies'. the last one made me pick this book up. kept away from my usual habit of underlining in red ink, writing on the margins and sticking post-it notes on the pages... still couldn't keep away from highlighting 5 slices:

    pg. no: 95
    Steve Jobs's attitude toward wealth was complex. He was an anti-materialistic left liberal hippie who capitalized on the inventions of a friend who wanted to give them away for free, and he was a Zen devotee who made a pilgrimage to India and then decided that his calling was to create a business.

    pg. no: 211
    Jobs believed in an end-to-end integration of hardware and software, which led him to build a machine that was not compatible with others. Bill Gates believed in, and profited from, a world in which different companies made machines that were compatible with one another; their hardware ran a standard operating system (Microsoft's Windows) and could use all the same software apps such as Word and Excel.

    pg. no: 281
    Job's did not have Gate's philanthropic impulses nor the competitive urge to see how high on the Forbes list he could get. Instead his ego needs and personal drives led him to seek fulfillment by creating a legacy that would awe people. A dual legacy: building innovative products and building a lasting company.

    pg. no: 369
    One of the beauties of Job's end-to-end strategy was that sales of songs on iTunes would drive iPod sales, which would drive Macintosh sales. What made it all the more infuriating to Sony Corporation was that they could have done the same, but they never could get their hardware and software and content divisions to row in unision.

    pg. no: 416
    Jobs refused such trappings as having 'Reserved for CEO' parking spot, but he assumed for himself the right to park in the handicapped spaces. He wanted to be seen (both by himself and by others) as someone willing to work for $1 a year, but he also wanted to have huge stock grants bestowed upon him. Jangling inside him were the contradictions of a counterculture rebel turned business entrepreneur, someone who wanted to believe that he had turned on and tuned in without having sold out and cashed in.

    pg. no: 448
    At one point the pulmonologist tried to put a mask over his face when he was deeply sedated. Jobs ripped it off and mumbled that he hated the design (of the mask) and refused to wear it. Though barely able to speak, he ordered them to bring five different options and he would pick a design he liked. He also hated the oxygen monitor they put on his finger. He told them it was ugly and too complex. He suggested ways it could be designed more simply.

    pg. no: 506
    Jobs realized that he was facing the type of problem that he never permitted at Apple. His treatment was fragmented (like Microsoft products) rather than end-to-end integrated (like Apple products). Each of his myriad maladies were being treated by different specialists - oncologists, pain specialists, nutritionists, hepatologists, hematologists; but they were not being coordinated in a cohesive approach. His nutrition was something these specialists together could not find a solution to.

    had seen the movie by Danny Boyle but have to say, the movie doesn't capture this man in his totality and brutality... this book is not your usual 'commissioned to write me good' type of works... yes, it was commissioned by Jobs himself but has really torn the guy to shreds regarding his relationships... a must must must read for anyone who appreciates creativity and; has ever used a computer... maybe for the first time in my life, I completed the last page of a book and then went back straight to the first page and started to read it again... this time though I won't be so lenient with those red inks, margin writings and post-it notes.
    Last edited by Perumthachan; Yesterday at 10:58 AM.


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