The Pooja ceremony of the film Kaashh was held on the world environmental day (5-7-2012) at Sri Gopinath Vidyamandir Panangad. This ceremony was not just like usual Film Poojas. It was carried out in a different style by providing Saplings to the students of that school. The Pooja ceremony was quite attractive because of the presence of many directors. Director Aashiq Abu, Director Sugeeth, Major Ravi, Producer Naushad, Director Mammas, Vijay Babu of Surya TV, Producer Sandra Thomas, Rajeev Pillai, Basil, Bineesh Kodiyeri , Mehul James, Leena Panchal, Tinu Menachery and Jai Shankar were also included in the pooja ceremony of the movie Cash. The saplings were given by Ashiq Abu, Rajeev Pillai, Producer Naushad and Basil. This single attempt of the film crew shows that they need something more than just a commercial film.