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Thread: 🍟Discussion: Malayalam cinema - സമരം സമരം 🦽

  1. #7231
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    Quote Originally Posted by Movie Lover View Post
    https://thesouthfirst.com/entertainm...am-box-office/

    Sent from my CPH2505 using Tapatalk
    The article lost me when it said neelavelicham had good content

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  4. #7232

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    Big films get long theatre runs, leaving no space for content-driven small movies at the Malayalam BO



    When a big-budget movie is released, the theatres, even in the same city, show that movie in a majority of the screens. Producers and distributors will make agreements with most of the theatres in a particular city.
    For example, in Kochi, when Ponniyin Selvan 2 was released on 28 April, the movie was screened in theatres such as Kavitha, Shenoys, Sridhar, Padma, Vanitha-Vineetha, and multiplexes such as PVR Oberon, PVR Lulu and Cinepolis.
    All these movie halls showed the magnum opus in either Malayalam, Tamil or Hindi dubbed versions.
    The theatres in nearby areas of Kochi, like Tripunithura, Ayyambili, Varapuzha, Pattimattom, Njarakkal, Aluva and Fort Kochi also screened Ponniyin Selvan 2.
    On the same day, Fahadh Faasil’s Pachuvum Athbutha Vilakkum was released in 165 centres in Kerala, while Ponniyin Selvan was in 300 centres.


    2018 phenomenon

    A similar situation happened with 2018. About 215 theatres screened the movie, which is based on the horrific floods that rocked Kerala in that year. The movie collected ₹50 crores in just seven days, which is big for a small industry like Malayalam.
    The exhibitors have been showing the movie, and even after 15 days, the film has extra late-night shows and has collected ₹123 crore so far.


    This method of wide release happens in all cities and even small towns to get maximum profit in the first two-three weeks. But the wide release of big films results in other, smaller films not getting enough screens, affecting their theatrical business.
    Some of the small films which were released in the first week of May are Anuragam (5 May), Janaki Jaane (12 May), and Neymar (12 May ).
    Jackson Bazaar and Charles Enterprise which was released this week (19 May) is also having less audience compared to 2018.
    Meanwhile, Neymar is running in theatres for second week with decent occupancy.
    Anuragam and 2018 were released on the same day. But even in Kochi, Anuragam didn’t get many theatres on its release day. Though Pachuvum Athbutha Vilakkum, which released a week before 2018 and was well received by critics and audiences alike, the movie couldn’t maintain its momentum due to the 2018 phenomenon.


    Surprise hits in Malayalam


    After the lockdown, many films are released every week, and this year more than 60 films have been released so far.
    In March, at least 10 films were released, which is quite a big number for the Malayalam industry. According to an exhibitor, many films that are now getting released were meant to be OTT films, but the new agreement doesn’t allow filmmakers to a direct OTT premiere, he said.
    Romancham, which was released in February, was the surprise hit in this pattern and collected around ₹60 crore. Madanolsavam, which was released during the Vishu festival season in April’s first week also had a good run, while Adi, the other release on the same day didn’t do well. Pranayavilasam and Pookkalam also had good runs, but weren’t super hits.
    During Eid, Ayalvaashi, Kadina Kadoramee Andakadaham, Neelavelicham, and Sulaikha Manzil were released.


    Of these, Sulaikha Manzil is still running in theatres and will complete one month of its release. This movie is a surprise hit, and this writer had seen the movie in PVR Oberon, Kochi, with a total of seven people in the theatre. But, it became a sleeper hit mainly in the Malabar area, ie northern districts of Kerala.
    People in this part of the state could connect the movie with the weddings that happen in their own houses and village. The movie was known as kalyana padam (marriage movie) among the audience. The movie also got extra screens after it received a good response.
    In a conversation with Ashraf Hamsa, the director of Sulaikha Manzil, he said that Muslim weddings have never been portrayed realistically in Malayalam cinema, and it has attracted the audience.
    At the same time, other Eid releases left the theatres due to less audience even though films like Kadina Kadoramee Andakadaham and Neelavelicham had good content.
    Even B 32 Muthal 44 Vare, a movie funded by the Kerala State Film Development Corporation, had to be screened with the help of various film societies. Iratta, Thankam, Ntikkakkakkoru Premondarnn, and Rekha are some of the movies which didn’t work in theatres.


    While speaking about the situation of small films, exhibitors are of the opinion that in the case of Janaki Jaane, which was released in around 95 theatres in Kerala, there are fewer people for the film in the small towns, while it has decent occupancy in cities like Kochi and Trivandrum. Neymar, which released at the same time in around 145 theaters, has a decent collection.
    “When our shows are houseful for 2018, why should we screen a film which doesn’t have the needed audience,” a theatre owner asked on condition of anonymity.
    He asserted that the director or the crew could have decided to change the release date as 2018 is doing very good business. “They could have released it during the Vishu season as there were only two films,” he said.
    “I screened a parallel movie for two days in one of my 140-seater screens with just 30 to 60 people. Why should I bear such a huge loss as I gave a slot for this movie, sacrificing housefull shows of 2018, which was running to packed houses,” he asked.
    Another theatre owner also opined the same. “I saw Janaki Jaane. It’s a good movie, but my theatre has less audience for it, while 2018 is having housefull shows. What else can we do rather than exhibiting the movie that has an audience?” he said.




    2018 movie -Pride of Mollywood.

  5. #7233

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    Reviewer probably did not see the movie. He just assumed since it is based on Basheers works.

    Content is good but execution is bad.

    Quote Originally Posted by Champion View Post
    The article lost me when it said neelavelicham had good content
    2018 movie -Pride of Mollywood.

  6. #7234
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    More trouble for producers, the powerful multiplexes in India will not screen regional films which have signed less than 6 weeks (42 days) release window agreements with #OTT platforms! For Hindi films multiplexes have kept a 8-weeks (56 days) window for a OTT release.

    Now national multiplex players are signing legal agreements with regional producers, clearly asking them to stick to 6 week OTT window, otherwise no theatrical release in their properties. In fact national multiplex screens are not screening the Hindi & Tamil version of #2018Movie, while continuing to play original Malayalam version.

  7. #7235

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    Quote Originally Posted by Movie Lover View Post
    Reviewer probably did not see the movie. He just assumed since it is based on Basheers works.

    Content is good but execution is bad.
    Unless you include casting part of execution dont agree with "execution is bad" statement .One can argue about the content - after all its a faithful adaptation of ~ 60 year old movie (and a 70 + years old short story) and the same troupe repeated in counteless movies since then content is not going to surprise any one not even those who have not watched "Bhargavi Nilayam" before . However I find Ashiq Abu was quite brilliant with the making - very imaginative and creative , used all available technology innovatively - cinematography , sound design art direction -all were top notch - an aptly remade movie paying homage to the 60+ year old master piece . IMHO Ashiq's issue with the movie was mostly around casting . Not necessarily bad actors but none of the 3 main actors did not look or play the part , thats the big downside with the movie but not a movie to be simply brush off

  8. #7236

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    Quote Originally Posted by anupkerb1 View Post
    More trouble for producers, the powerful multiplexes in India will not screen regional films which have signed less than 6 weeks (42 days) release window agreements with #OTT platforms! For Hindi films multiplexes have kept a 8-weeks (56 days) window for a OTT release.

    Now national multiplex players are signing legal agreements with regional producers, clearly asking them to stick to 6 week OTT window, otherwise no theatrical release in their properties. In fact national multiplex screens are not screening the Hindi & Tamil version of #2018Movie, while continuing to play original Malayalam version.
    Fundamentally the whole business model is broken. On one side every one blame small movies who fail to attract footfalls but then even deserving movies dont get a sustain run time in theatres ,on the other side need super hyper to get movies going means we need the success of 2018 more frequently which is not sustainable . Theatre owners easily play victim card when going get tough but quickly revert to other language movies when an opportunity comes (examples from above article) even if it means removing or stopping malayalam movies but then apply a uniform ban across ANY movies from getting released in OTT . The whole thing is broken . Guess every one (producers , theatre owners, actors, film makers) need to come together and start by accepting industry changed and old ways are not going to work any more . Not all movies are going to get box office firing, if so and if they are deserving movies dont get into the way of an early OTT release , be professional in every end and plan your big releases accordingly , stick to the plan and release on time - that helps to get more deserving movies more sustained run time , big releases avoid clash or missing from bigger occassions - hope that help us to achieve more 20 + crores movies even when we have the occasional 2018s and Pulimurugans

  9. #7237

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    That I agree with you 100 %. Its bad casting which spoiled the movie. First half had lots of chills and jump scares and technically every frame was good

    And that too among the cast Tovino fit the bill. He was perfect in the role of writer.

    The main negative was Rima who spolied the second half in the flashback scenes. As you said she has done her best in the movie and her acting was ok but she didnt have that chemistry with Roshans character. And another negative Shine Tom in villian role. Rima as the college girl too was atrocious

    Quote Originally Posted by monsach View Post
    Unless you include casting part of execution dont agree with "execution is bad" statement .One can argue about the content - after all its a faithful adaptation of ~ 60 year old movie (and a 70 + years old short story) and the same troupe repeated in counteless movies since then content is not going to surprise any one not even those who have not watched "Bhargavi Nilayam" before . However I find Ashiq Abu was quite brilliant with the making - very imaginative and creative , used all available technology innovatively - cinematography , sound design art direction -all were top notch - an aptly remade movie paying homage to the 60+ year old master piece . IMHO Ashiq's issue with the movie was mostly around casting . Not necessarily bad actors but none of the 3 main actors did not look or play the part , thats the big downside with the movie but not a movie to be simply brush off
    2018 movie -Pride of Mollywood.

  10. #7238

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    This is not just the problem of Malayalam film industry alone but all major industries across India. Theatrical success rate has come down considerably. In Tamil and Telugu there are only 4 or 5 hits . In Malayalam only 2 big hits and maybe one or two average performers. Bollywood has three hits as far as I know_ pathaan, Tu Jhooti ... and Kerala Story. These are all because of OTT revolution. In fact last year Telugu industry had literally decided to stop shooting of all movies since theatre going crowd has reduced.

    2022 according to me was a good year for Mollywood in box office since every month there were 10 crore- 20 crore grossing films and many 50 crore. But we had to wait till 2023 for an industry hit or a big hit which made some impact outside Kerala also.

    As you said we need consistent hits not 5-6 releases every week which go unnoticed at box office.

    OTT has made another rule too that they will not stream movies directly without them running in theatres . That is the reason for the production of mediocre films which do not even collect 1 crore at KBO

    Quote Originally Posted by monsach View Post
    Fundamentally the whole business model is broken. On one side every one blame small movies who fail to attract footfalls but then even deserving movies dont get a sustain run time in theatres ,on the other side need super hyper to get movies going means we need the success of 2018 more frequently which is not sustainable . Theatre owners easily play victim card when going get tough but quickly revert to other language movies when an opportunity comes (examples from above article) even if it means removing or stopping malayalam movies but then apply a uniform ban across ANY movies from getting released in OTT . The whole thing is broken . Guess every one (producers , theatre owners, actors, film makers) need to come together and start by accepting industry changed and old ways are not going to work any more . Not all movies are going to get box office firing, if so and if they are deserving movies dont get into the way of an early OTT release , be professional in every end and plan your big releases accordingly , stick to the plan and release on time - that helps to get more deserving movies more sustained run time , big releases avoid clash or missing from bigger occassions - hope that help us to achieve more 20 + crores movies even when we have the occasional 2018s and Pulimurugans
    2018 movie -Pride of Mollywood.

  11. #7239

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    Quote Originally Posted by Movie Lover View Post
    That I agree with you 100 %. Its bad casting which spoiled the movie. First half had lots of chills and jump scares and technically every frame was good

    And that too among the cast Tovino fit the bill. He was perfect in the role of writer.

    The main negative was Rima who spolied the second half in the flashback scenes. As you said she has done her best in the movie and her acting was ok but she didnt have that chemistry with Roshans character. And another negative Shine Tom in villian role. Rima as the college girl too was atrocious
    My issue with Tovino in the movie was not around looks or acting but voice modulation . He sounded very 2023 Tovino than a 60s writer . Somehow not worked he mouthing Vaikom Mohammed Basheer's prose - may be an unfair comparison but to drive the point he lacks the almost lunacy or mischief Madhu portrayed in the original , or the melancholy in the parting words to Bhargavi - was very plain throughout

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  13. #7240
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    Quote Originally Posted by monsach View Post
    My issue with Tovino in the movie was not around looks or acting but voice modulation . He sounded very 2023 Tovino than a 60s writer . Somehow not worked he mouthing Vaikom Mohammed Basheer's prose - may be an unfair comparison but to drive the point he lacks the almost lunacy or mischief Madhu portrayed in the original , or the melancholy in the parting words to Bhargavi - was very plain throughout
    But why even try to replicate it? What's the purpose? Just to showcase his technical prowess? It was a pointless exercise. At least he could have used the story with a modern outlook. Might have given it some freshness

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