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If they (GCC lobby) dont officially give out figures, producers (ie original rights holders) are in no position to identify what the true value of the rights for GCC are and are in turn forced to give away rights at the mercy of what is dictated by the GCC lobby.
[ One exception to this was Ennu Ninte Moideen which managed to secure heavy amounts from ROW (Everywhere except GCC) and were in a position to demand a substantial amount from GCC. This was one reason the movie saw a delayed release in GCC]
- skv
GCC lobby is acting like a monopoly for malayalam films.....if there are more distributors, mollywood can find good market ...i think almost double than what we are getting now....the GCC market potencial is morethan 50% collection for a malayalam films because of the high ticket rate ....
Reposting something I shared earlier (the topic of discussion being worldwide release) - I hope this is still relevant to this thread.
Simultaneous WW release today is an unrealistic expectation..... multiple factors contributing towards that
1. Overseas rights are primarily determined by how the GCC lobby (Gulf Cooperation Council) manipulate the producers. Producers depend on the money of the GCC lobby and are hesitant to split rights of other regions and in a very mast majority of the cases, their decision on who gets to release in other countries (and when) is influenced by the GCC lobby.
2. Censorship in the Malayalam film industry often takes place within 5 days of release in Kerala. Only few movies are exception to this (where they censor movies early and release the movie on an initially set date - similar to how Bollywood and Tamil/Telugu movie industries work). This relatively late censorship means, there is little time left for the prints (Hard disk) to reach the relevant release centres overseas and for the distributors/exhibitors in the relevant overseas market to obtain the equivalent of the Censorship certificate in their region.
3. This issue with censorship is well utilised by the GCC lobby in turn not to have simultaneous release in GCC. Often the GCC lobby waits till the Kerala release (or until the last minute) before putting the price on the GCC rights of a movie (there are only minimal instances where the rights are agreed upon well prior of the Kerala release date). This lets them get a better deal from the producer
It is a catch-22 scenario for most producers, where they have to rely on the GCC to determine the rights, yet sometime get the bitter end of the bargain as far as rights is concerned. Only the influential producers (Eg Playhouse, August Cinemas, Aashirwad) get away not falling in this catch-22 cycle.
- skv