Originally Posted by
Dylan
1. the BOI report on Sarkar was not based on thoughts or guesstimates. as far as I remember, avar direct aayi DCRs examine cheythu ennu thanne paranjirunnu.. now whether to believe that claim or not is a different matter altogether.
2. about B and C becoming crucial. frankly, this is a new narrative being pushed as legit for obvious reasons. 2.0 release aakunna vare everyone was maintaining that the 3 Cs (Chennai Chengalpet Coimbatore regions) decided a film's overall performance. in fact, some "verified" trackers even said these centres accounted for about 65-75 % of the collections. now, suddenly, proper tracking onnum illaatha rural centres aanu ettavum important ennu maattaan thudangi...
3. ethokke vazhikalil aanu rajini films underreport cheyyunnathu ennu nokkiyaal ariyaam... trackers are using pinned tweets to promote Viswasam, one of them was even hashtagging "weekendwithviswasam". 2.0 samayathu 3D charges gross il ninnu kurachu parayunnu -- why? it's not a technical question, more logical. obviously it doesn't go into distributor share but why not gross? that money is collected across the counter, that money is the amount a viewer is WILLING to spend to watch the film. isn't that also a reflection of the film's acceptance? distributor share il varaathathu calculate cheyyendenkil pinne kurachu koodi kadannu tax um gross il ninnu maatendi varumallo. ultimate item vere onnaanu. oruthan US collection parayumbo pulli thanne kazhinja divasam paranja figure ine kaal kuravu. ithokke puthiya reethikal aanu. his explanation? "innathe exchange rate different aanu". enthu credibility aanu ivarkkokke ullathu.
don't even get to the distributors. i've worked in media in TN till the mid-2000s. appo thanne korey kalikal kandittundu... extortion range vare pokum kaaryangal. i'm sure it has changed a lot now but pretty sure it's not for the better. nammude okke sources il ninnu arinjathu itharam underreporting makes sheer business sense ennaanu... rajini ini maximum oru 2-3 films cheyyum. there's nothing to be gained in "promoting" his films anymore, especially when he's also facing political heat. btw, call me a conspiracy theorist but I still believe SUN has underused its clout in holding theatres for Petta. for the trackers, the future is in catering to fans of the other big stars, who are also clearly more aggressive on social media. their advantage is that they are catering to a fickle crowd. and unfortunately, mainstream media is doing copy-paste pieces based on twitter conversations and figures rolled out by these trackers.
i'm not saying it was all perfect earlier; pandu ithokke vere reethikalil nadakkum. we'll discuss more sometime later. padathinte thread nadakkatte.