Competition kurayanel non festival time il irakkanam. angane irakkiyaal Christmas vacation u kittiya collection kittilla...Pinne film oru section of audience ne nallonam attract cheythappozhum oru commercial package allaathath kond veroru section u theatre watch il ishttappedukayilla..so collection okke same aakum...
ippo Vijay super valiya competition illaanjittum kerala gross 10Cr ethiyilla. May be ath Christmas release aarunnel competition ilum 10Cr+ ethiyene...
athaayath competition undelum Vishu,Onam,Christmas releases aanel collection kurachude kittum...
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Vijay Super off season aayirunnu plus competitionum undayirunnu. By competition I meant back to back other releases. Even though not simultaneous releases week after week films irangi kondirunnu. Athil kure ennam nalla WOM kitti. So this has affected Vijay super . Poor planning of releases is one problem
And another reason being lack of initials. Vijay Super pole pole ulla padangal initials kondalla hit aavunne but because of long run. Same with Mayanadhi or Virus. But Virus may get a better initials because of huge star cast who have strong haters and strong supporters too and it has a bigger hype being the story of Nippah
As you said Masterpiece pole ulla padangal initials and satellite rights mathram aanu lakshyam. Long run is a double bonus for them like Pulimurugan. Even the makes expect only one week or three days run like Vijays or suriyas tamil movies. But aa oru period mathi padam break even ethanum profit aavanum and most of them will be profitable only with rights combined.
However oru superhit Asif Ali film collections will be less than the collections of a superstar film even if they drop after three days. Example being the collection of superhit 96 will be less than a flop superstar Tamil film.
But there is also a difference between Vijay Super and Mayanadhi or Virus. Mayanadhi or Virus will be watched and appreciated by a serious section of audience while Vijay Super will be watched by families who wants light entertainers