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More expensive than Ronaldo: Misfiring Morata granted yet another second chance at Juventus
The striker has never scored more than 15 league goals for a club yet he has secured another major transfer, with the Spaniard returning to Turin
Alvaro Morata once told Goal, "When you have a bad time in a place, you don't often have the chance to return." Yet the Spaniard seems to be the exception to the rule.
He was unhappy at Atletico Madrid as a youngster but got the chance to rejoin his childhood club in 2019.
He became frustrated with his lack of game time at Real Madrid but was re-signed by Los Blancos in 2016.
He struggled during his second season at Juventus but has now been welcomed back to Turin.
Should his €10 million (9.2m/$11.7m) loan move be made permanent next year for an additional €45m (41.4m/$52.7m), Morata (€235m) would displace Cristiano Ronaldo (€226m) as the second-most valuable player in history, in terms of cumulative transfer fees.
That would be truly remarkable, given we're talking about a striker who has never scored more than 15 league goals across a solitary campaign. In addition, only once in his career has he reached 20 goals in all competitions, at Real Madrid in 2016-17.
It was after that season, in which he proved an excellent understudy to Karim Benzema, that Chelsea forked out a then club-record 60m ($76m) for the Spain international. However, after a promising start, Morata flopped spectacularly at Stamford Bridge.
Incredibly, Chelsea still managed to recoup a significant chunk of their money, as Atletico agreed to re-sign their former youth-team player for a staggering 58m ($74m), after an encouraging loan spell in his hometown.
And now, after an underwhelming 18-month stay at the Wanda Metropolitano, Morata has landed a move back to Juve.
Agent Juanma Lopez is clearly very good at his job.
Morata is obviously talented; Antonio Conte called him the complete player, while Diego Simeone previously said there aren't many forwards like him in the game today.
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