Exactly, orru calss malayalam padavam, ee mathiiri tamil padathinnum ulla audience verre aannu. One doesn't expect families, women to go to such tamil releases. Lower class, tamil labour population pinne korre cherruppekaar aayirrikum tamil padam release'innu thanne kaanan pokunnathu.
On the other hand, middle class upwards olle malayalle families okke wom arrinjatte padathinnu pokkuu. They are rarely driven by hype, mass etc...