Originally Posted by
nambiar
Worldwide release is possible , but there are some technical and financial difficulties unless and until there is a committed base for the industry and its stars. Releasing Malayalam movies in Gulf Countries is not a big challenge, but other markets ( USA and Europe) is definitely hard. Malayalam movies normally get viewers only during the weekend, and that too only for movies with good promotion and WOM. Most of the multiplexes are looking for one week lease and 80 % of those shows are hardly attended by anyone. The promotion of Malayalam movies are really bad compared to Tamil and Telugu movies.