Originally Posted by
IndianGooner
Actually earlier, only selected films got BO successful which belonged to big m, prithviraj, dileep etc.
Now we have great and large pool of actors. There is no superstar culture except big Ms.
Many newcomers have become established thier foothold in the industry.
So if these actors are doing films every now and then, it becomes monotonous and boring because now there is so much content.
As pointed by some members, the multiplex audience who watched content oriented films are now shifted to OTT.
Suppose Priyan ottathilaanu, vaashi, prakashan parakatte was released pre pandemic era/OTT revolution, would they have got moderate BO success?