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if a film got released in 60 screens it will have disadvtg based on showcount n a film released in more dan 80 screens will have an advtg in this......
ee exception showcountil kanakakunillelo ellam oru pole alle athanu paranjathu pinee small theatre vs big theatre......
ജീവന്റെ അവസാന തുടിപ്പ് വരെ
ഞാന് ഒരു മമ്മുക്ക ഫാന് ആയിരിക്കും.
Hold over concept is as follows:
Case-1 (General) : If the collection for 3 shows (Noon show excluded) in any day (within a week) comes less than Rs.40,000/= in a theatre having a collection of Rs.50,000/= per show.
Case-2 (Exceptional) : If one week collection is less than 2.8 Lakhs in a theatre having a collection of Rs.50,000/= per show.
Case-2 is applicable if the distributer is having strong hold. If not, case-1 will be followed by most of the theatres.
In the case of Ikka movies, Case-1 is being followed by most of the recent distributors like Playhouse, Achappu etc.....
Weekday HO collection touch cheythal eduthu dhoore kalayum....athil ikkakko antokko onnum yathoru ethirppum illa....
Eg: Immanuel, Cleatus and Rajadhiraja @ Calicut-Kairali , Rajadhi Raja @ Trivandrum-Kairali & Pranchiyettan @ Trivandrum-Kripa.
Latest example :
Rajadhiraja @ Calicut-Kairali : 4th Week 3.6L kittiyittum weekday HO collection touch cheythappol oru NS polum idathe eduthu matti.
Rajadhiraja@Trivandrum-Sree: 5th week 2 shows-il ninnum 1.6 L collection vannittum Nilayilekku oru shift polum kodukkathe Kalabhavanilekku matti.(avide already 2 weeks complete cheythathanu. avide ninnum ini enthu kittananu. adutha week eduthu dhoore kalayan ulla oru technique aanu kalabhavanilekkulla shift)
RAJADI RAJA nala muthal veendum Tharangathil ikka is back Karungapally tharangam 2shows
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ജീവന്റെ അവസാന തുടിപ്പ് വരെ
ഞാന് ഒരു മമ്മുക്ക ഫാന് ആയിരിക്കും.
ജീവന്റെ അവസാന തുടിപ്പ് വരെ
ഞാന് ഒരു മമ്മുക്ക ഫാന് ആയിരിക്കും.