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Dude..... Helen of sparta??
Social media influencers elladthum undu.. They have a reach but it has got nothing to do with the star value or popularity of new actors. I mean they are not linked any which way. Athu way ethu ray...
Most of the new gen heroines are unable to do big mainstream films consistently and give hits. That is one reason why they don't have higher market value.
Say for instance if Aishwarya laxmi manage to sign 2-3 big films back to back with say the likes of DQ, Prithvi and Nivin, and if they click at box office it will put her in the top. Pakshe anghane sambavkunilla eppo... Maybe Nimisha being an exception. But she is getting type casted
വിരഹത്തിൻ ചൂടേറ്റു വാടിക്കൊഴിഞ്ഞു നീ
വിടപറയുന്നോരാ നാളിൽ
നിറയുന്ന കണ്ണുനീര്തുള്ളിയിൽ സ്വപ്നങ്ങൾ
ചിറകറ്റു വീഴുമാ നാളിൽ
മൗനത്തിൽ മുങ്ങുമെൻ ഗദ്ഗദം മന്ത്രിക്കും
മംഗളം നേരുന്നു തോഴീ
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Aishwarya Lakshmi has done films with all top heroes and even in Tamil she has bagged some big projects. But as you said they are not biggies in Malayalam. There have been several hits like Varathan, Vijay Super, Mayanadhi, Njandu. But not consistent hits. Same with others like Rejisha .
Njan helen of spartaye compare onnum cheythathalla. Oraale aradhikkanam enkil audiencinu multiple options undu ennu paranju enne ullu. Kurachu pandu aanenkil avarkku films stars or singers or TV stars mathrame ullu . Ippo angane alla. Youtubers undu, Video apps cheyyunnavar undu. Even if you say they are not linked they are indirectly linked. Puthiya options undavumbol kure per athinte purakil povum completely ignoring our film stars.
Vishal Action , dhanush Jagame. action avg anenu tonnunu , jagame ott ayondu hit enu venel parayam, theatre arnekil sure shot disaster range padam .. next maniratnam . enik oru tari hope ilaa ponniyin selvathil . .. iragiya 2 padathilum aishwarya valia mention onum kitiyatilaa.. theere gathi kedal 9s edutha adavu edukumayirkkum
OTTyil outside Kerala audience Malayalam filmsinu kuravanu ennu thonnunnilla. Ella edathum OTTyil Malayalathinte outside performancine patti appreciation undu. I will send some links
https://www.hindustantimes.com/india...919745299.html
The above article though about Kannada films they have made a mention about Malayalam films.
There are many more articles like this appreciating the Malayalam industry and its OTT content which is far superior to many regional languages