BOLLYWOOD (Hindi)

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Leading ladies of 'Kya Kool...' sequel finalised - The Times of India

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Sunny Deol, Prakash Raj & Paresh Rawal in Endemol’s ‘Traffic’

Friday, September 30, 2011

Every year, cardiovascular diseases claim 17.3 million lives - making it the leading cause of death across the world. This is precisely the reason for World Heart Day, an initiative by WHO and World Health Federation, which spreads awareness all across the world. Now, a thrilling new film Traffic is all set to throw light on another life-saver - heart transplant. The film will star Sunny Deol, Prakash Raj, Jimmy Sheirgill, Paresh Rawal and Rajat Barmecha.

Traffic, the Hindi adaptation of the critically acclaimed and commercially successful Malayalam film, is about the triumph of human spirit against all odds on a single day that brings together absolute strangers in a race against time to facilitate a heart transplant spanning two cities. Blending taut medical drama and spine-tingling adventure, the original Malayalam film was inspired by a real incident in Chennai in September 2008. Hitendran was only 15 when he met with an accident on September of 2008. The boy was riding his father's bike and the crash damaged his brain fatally. His doctor parents, Dr Ashokan and Dr Pushpanjali, realised their only son was slipping and made the bold decision of donating his functioning organs. Since the heart cannot be kept for long after its removal from the body, a frantic search for a potential recipient led to 9-year-old Abhirami, who was fighting for her life in another hospital. While Chennai's traffic would result in a 45-minute journey between Apollo Hospital, Teynampet and Life-Line Hospital, Mugappair, the city police commissioner pulled out all stops to ensure the route was clear and the heart reached its destination in mere 11 minutes. Abhirami's life was saved.

The Malayalam original struck a chord in Bollywood, where a host of top-notch actors, who saw the film, have enthusiastically come forward and accommodated their schedules to be part of the film's ensemble cast.

Traffic's producers, Endemol, are confident that like its Malayalam original, the Hindi avatar too will appeal the audience. Says Deepak Dhar, MD, Endemol, "This story of triumph of human spirit will surely connect with the family and youth audience." While Rajesh Pillai, who directed the original, has been roped in for the Hindi remake, Dhar reveals, "Casting has been done for most of the major roles - it's Sunny Deol, Prakash Raj, Jimmy Sheirgill, Paresh Rawal and Rajat Barmecha. Few more important members of the casts will be finalised shortly."

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Repped

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Priyanka Chopra updates

Given the title of India's Best Dressed by People magazine.

Given the title of hottest girl of 2011 by Maxim

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UTV Stars Best Dressed 2011 show

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